A unique opportunity to reach Scotland's Tourism sector

A Unique Opportunity

Becoming a sponsor of the Scottish Thistle Awards in an excellent opportunity to reach thousands of tourism businesses which could be potential customers.

For more information watch our video here.

Don’t just take our word for it, here is what some of our current sponsors have said:

James Geekie, Corporate Development Manager, Bruce Stevenson Insurance Brokers:
“We have been proud sponsors of the Thistle Awards for the last 2 years and continue to support this great event. We have worked with VisitScotland in supporting and developing the “Best Self Catering Accommodation Experience Award”. We have had great success in supporting this category from brand awareness, winning new clients, supporting existing clients and meeting industry experts. We look forward to continuing to work with VisitScotland and the Thistle Awards in promoting tourism in Scotland”.

George McNeil, Managing Director Retail- Johnstons of Elgin:
"It is important for us to build awareness of our brand and offering through the tourism sector, which is the reason why we opted to sponsor the Scottish Thistle Awards.  They have given us the opportunity to network with many businesses and organisations resulting in many new joint working opportunities".

Fishers logo

Headline Sponsor - Fishers

Fishers, a K-BRO company, is the market leader for textile rental, industrial workwear and laundry throughout Scotland and the north of England. The Cupar-based company, established in 1900, cleans, irons and delivers more than two million items every week, providing linen rental, workwear hire and cleanroom garment services to the hospitality, healthcare, manufacturing and pharmaceuticals sectors. Fishers operates seven sites in Scotland and the North of England. Fishers’ client base includes major hotel chains such as Premier Inn, Travelodge and Jury’s Inn, as well as prestigious venues such as the Caledonian Waldorf Astoria, Edinburgh International Conference Centre and boutique Malmaison and Hotel Du Vin chains.

For more information on Fishers visit www.fisherslaundrygroup.co.uk

Fishers are our Headline Sponsors and sponsors of the Best Hotel Experience Award.

Abbey Ireland & UK Logo

Abbey UK

Abbey UK is a member of the Abbey Group, a collection of travel companies with offices in Edinburgh, London, and Dublin. Esablished in 1978, the Group is owned and managed by a team of experienced travel professionals and its core business is selling the destinations of Ireland and the UK to the worldwide travel trade on a B2B basis. Abbey UK specialises in leisure tourism and offers the full range of services for Group and Individual Travel. Our experienced multi-lingual teams are on hand to service requests and enquiries on a tailormade basis.

For more information on Abbey UK visit www.abbeyuk.com

Abbey UK sponsors the Most Hospitable B&B/Guest House Award

Bruce Stevenson Insurance Brokers Logo

Bruce Stevenson Insurance Brokers

Bruce Stevenson is Scotland’s number one Independent Insurance Broker. We use our expertise to advise on innovative and comprehensive ways of protecting what’s important to our clients. Since 1981, we have become specialists in Hospitality and Tourism and are proud patrons of the Scottish Tourism Alliance, sponsors of the Scottish Thistle Awards, sponsors of HIT (Scotland) and active members of Scotland Food & Drink. We are proud to be sponsoring tonight’s Self Catering category and are also Partners for Business with the ASSC. We are delighted to be seen as ‘Broker of Choice’ within what is undoubtedly one of Scotland’s fastest growing economic sectors.

For more information on Bruce Stevenson Insurance Brokers visit www.brucestevenson.co.uk

Bruce Stevenson Insurance Brokers sponsors of the Best Self Catering Accommodation Experience Award.

The Cumberland Logo

The Cumberland

As a customer-owned building society, our purpose is to make a positive difference to the lives of our customers, communities and our people.  We champion the individual and our ‘brighter banking’ ethos means that everything we do as a business is also in our customers’ interests. So we’re delighted to be sponsoring the inclusive tourism category this year, and celebrating the businesses and destinations that go the extra mile for all of their customers.

Our commercial lending team specialise in mortgages for hospitality and tourism businesses and we’re proud to have helped our customers set up and grow some of Scotland’s best loved hotels, B&Bs and self-catering properties.

For more information visit www.cumberland.co.uk/business

The Cumberland, sponsors of the Inclusive Tourism Award

Geotourist Logo


Geotourist is the immersive GPS-led self-guided audio tour app which brings the world around you to life.

Free on smartphones, Geotourist enhances visitor engagement via their own mobile devices, reducing the need for print, expensive bespoke audio devices, unsightly physical signposts and empowers travellers to venture further and stay longer.

Geotourist links the visitor experience through one simple portal, meaning an end to high-cost proprietary apps that are uninstalled after one visit.

We provide production, hosting, and professional translations of your tours into multiple languages and provide increased exposure through Geotourist’s marketing, PR, social media to a global audience.

For more information on Geotourist visit https://geotourist.com

Geotourist sponsors Innovation in Tourism Award

Historic Environment Scotland Logo

Historic Environment Scotland

Historic Environment Scotland is the lead body established to investigate, care for and promote Scotland’s historic environment. Through our work we aim to ensure our historic environment is cared for, valued and enhanced, both now and for future generations.
We are committed to developing heritage tourism in Scotland and are responsible for more than 300 historic properties across the country from the Borders and Dumfries and Galloway to Orkney and Shetland, including some of the country’s most iconic visitor attractions such as Edinburgh and Stirling Castles and Skara Brae. Overall we welcome more than 5 million visitors per year.

For more information on Historic Environment Scotland visit www.historicenvironment.scot

Historic Environment Scotland sponsors Best Heritage Tourism Experience Award

HIT Scotland Logo

HIT Scotland

Since its inception in 1994, the Hospitality Industry Trust (HIT) Scotland has provided empowering inspirational development to literally tens of thousands of people studying or working in the hospitality industry in Scotland.


The charity's scholarship programme is open to applicants from all levels and sectors of the industry, including further and higher education, and offers unique learning experiences or the opportunity to study at some of the world’s finest hospitality schools.


For more information on HIT Scotland visit www.hitscotland.co.uk

HIT Scotland
 sponsors the Regional Rising Star Award

Johnstons of Elgin Logo

Johnstons of Elgin

At the heart of every compelling story lies a narrative and Johnstons of Elgin is no different. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The Johnston family name has always been synonymous with craft, patience, elegance and luxury. A byword for innovation and benchmark-setting, over the past 220 years Johnstons of Elgin has defined and redefined the industry, again and again.

Its impeccable credentials stem from a mastery of the yarn and how its craftspeople handle, finesse and manipulate it in ways impossible for any other manufacturing brand to match.

For more information on Johnstons of Elgin visit www.johnstonsofelgin.com

Johnston of Elgin sponsors Silver Thistle and Regional Ambassador Award

ScotRail Logo Large


ScotRail is proud to be a sponsor of the Scottish Thistle Awards and the Best Visitor Attraction category. As the national rail operator, delivering 100 million passenger journeys each year and 2,400 services per day, we recognise the critical role that transport plays in supporting the Tourism Scotland 2020 strategy. We are happy to collaborate with Scotland's tourism industry as we work to build the best railway that Scotland’s ever had.

For more information on ScotRail visit www.scotrail.co.uk

ScotRail sponsors the Best Visitor Attraction Award

Become A Sponsor

Becoming a sponsor of the Scottish Thistle Awards in an excellent opportunity to reach thousands of tourism businesses which could be potential customers.

Scottish tourism represents a diverse range of small and medium sized enterprises with a variety of business needs. The Scottish Thistle Awards, a supportive and positive reward programme created by VisitScotland (Scotland's national tourism organisation) and run by the tourism industry reaches thousands of businesses who are receptive to the advice and promotional benefits created by the campaign.

The positive message of the awards and its reach across the industry gives sponsors an exciting opportunity to raise their profile, explain their products and gain access and insights to a sector of Scotland's economy which is worth £4 billion a year.

To learn more about sponsorship opportunities, please contact info@scottishthistleawards.co.uk / 0131 472 2228 or click here to download our Sponsorship Brochure.