Award Categories

General Information - All Awards

The whole thrust of the industry's 2020 Strategy is maximising the potential of our Scottish assets to create rich experiences for visitors.  In 2015 / 2016, the Judges are focusing on the customer experience.  They are looking for ways in which the people in Scottish business have used our nature, heritage and ingenuity to "go the extra mile" for visitors in creating something particularly positive in terms of customer service excellence.


Who should enter: 
Everyone who is excited by something they have done over the last 18 months that puts smiles on customers' faces!

What the judges are looking for:
Judges look for a simple and straight-forward application that is readable and understandable.
They score tangible evidence from real actions, and of course their eye is on the positive impact this has on the customer experience.


Most Hospitable Hotel

Accommodation is a really important part of the visitor journey. The hotel experience is key to creating many visitors lasting impressions of Scotland ? and the world famous Scottish hospitality. This award recognises hotels that strive to give the customer the most hospitable and comfortable experience while they enjoy their stay in Scotland.

Who should enter: 
For hotels that demonstrate exemplary levels of customer service and satisfaction and most importantly offer  memorable and authentic hospitality

What the judges are looking for:
For hotels that demonstrate exemplary levels of customer service and satisfaction and most importantly offer memorable and authentic hospitality.


Most Hospitable B&B/Guest House

This award recognises a truly warm and hospitable approach to accommodation. B&Bs and Guest Houses are often at the front line of Scotland?s hospitality reputation and have the ability to provide a really personal and memorable experience for every guest. This category celebrates B&Bs and Guest Houses that go the extra mile to demonstrate heart-warming levels of customer service to every guest who steps through the door.


Who should enter:
Any business that considers itself a Guest House or B &B. and offers authentic and a genuinely warm hospitality


What the judges are looking for:
A clear plan and ethos, a proven track record and examples of exceptional customer care and hospitality Examples that provide both qualitative and quantitative measures.



Best Holiday Accommodation

Scotland has a wide variety of Holiday Accommodation, ranging from camping facilities to serviced apartments ? and everything in between!

This category celebrates businesses that provide fantastic and genuine emotional engagement with the visitor, whether online or in person and exceptional service. This award celebrates that visitors are looking for a unique and bespoke accommodation that suits their travel style ? while still experiencing true Scottish hospitality.


Who should enter: 
If you offer overnight accommodation but are not a hotel, guest house or B&B - then this award is for you!


What the judges are looking for:
A clear plan, a proven track record and examples of exceptional customer care. Evidence that provides both qualitative and quantitative measures.



Best Informal Eating Experience

Good food and fantastic service is something that sticks in a visitors mind forever and can make or break their experience. From café?s to pier side vans and chip shops, visitors pop into many places during their stay in Scotland and this award celebrates how important these experiences are.


In the Year of Food and Drink 2015, this category recognises the Scottish people and business that give visitors the best flavour of Scottish hospitality in a more informal setting.



Who should enter: 
Any business where the focus is food and that doesn?t consider itself a more formal restaurant.


Open to cafes, bars, Inns, ?pier side vans? ? anywhere a visitor to Scotland can enjoy service , food and hospitality in an informal setting



What the judges are looking for: 

A clear plan on what service means to the business and a plan on how the food concept matches the service.

A buzz about the place, that makes visitors smile, relax and enjoy  their experience



Best Restaurant Experience

In the Year of Food and Drink 2015, fantastic food is truly in the spotlight. This category celebrates the finest examples of excellent food service and customer experience at restaurants in Scotland.

Who should enter:
It is open to restaurants of any size.  


What the judges are looking for:
A clear plan, a proven track record of exceptional customer care and innovative approach to delivering an excellent experience. Evidence that provides  both qualitative and quantitative measures.


Friendliest Pub/Bar

This award celebrates the key role of pubs and bars in the experience of visitors to Scotland. From evening cocktails, to a post walk pint by the fire ? there are plenty of places for our visitors to experience Scottish hospitality.


We are looking for pubs and bars which offer friendly service and true Scottish hospitality..

Who should enter:
If you consider your main activity is a pub or bar - this could be the category for you!


What the judges are looking for:
A simple explanation of what makes you so "friendly", and why you think you should win the award.
As well as the "story", some quantitative information helps judge's award scores.


Best Event or Festival


Scotland is the Perfect Stage for events. From large scale one-off events to local and community festivals ? Scotland really knows how to put on a show! This category celebrates events which include, inspire and involve all guests, whether local or visiting and provide a platform for Scotland to show off its greatest features.



Who should enter:
Organisers of new or established local, regional or international events of any size.  Please note that the event must have taken place within 12 months of the application date and outcomes should be known at the time of submission.

What the judges are looking for:
Evidence of media attention, local collaborations and the benefits to Scotland's visitor economy.


Best Outdoor/Adventure Experience

Outdoor, Adventure and Wildlife experiences are a key part of what makes a visit to Scotland so unique and memorable. With a vast and varied landscape full of opportunity for adventure and excitement ? there truly is an activity for every visitor.


This category celebrates businesses that give unforgettable, quality and authentic experiences to their visitors.


Who should enter: 

Businesses large and small that provide outdoor or adventure experiences and have a focus on delivering real customer satisfaction.


 
What the judges are looking for:
An application that demonstrates how the business manages to "wow" the customer. Qualitative and quantitative examples of exceeding visitor expectations time and time again.


Tourism - Everyone's Business

Previously known as Our Warmest Welcome, this category celebrates partnerships, collaborations and team working in delivering extraordinary customer satisfaction and a real Scottish welcome. This is the category for tourism businesses with new and innovative campaigns encouraging best practice, customer service and drive to offer a great and collaborative experience to every guest.


Who should enter:  
This category is for community tourism, destination management organisations, destination marketing companies, transport operators, retail and entertainment venues. If you believe that "tourism is everyone's business" - this might be the category for you!


What the judges are looking for:  
A clear strategy around working with partners to develop an experience that can be measured by "warmth of welcome". Showing a proven track record of exceptional customer care and innovative approach to delivering an excellent Scottish hospitality experience.
Examples that provide both qualitative and quantitative measures.
 


Best Visitor Attraction

Scotland has a wealth of unique and fascinating Visitor Attractions, from Castles and Palaces to Nuclear Bunkers and famous Pandas! This category celebrates the variety of opportunity provided to Scotland?s visitors, and the attractions which provide world class service with a distinctive Scottish twist.

Who should enter:
For visitor attractions that demonstrate exemplary levels of customer service, customer satisfaction and a business commitment to hospitality. This category is open to visitor attractions of all kinds and sizes.

What the judges are looking for:
Judges are looking for businesses that have delivered something exceptional in relation to customer service, over the last eighteen months. Quantification is key, alongside the qualitative information.


Hospitality Hero


Previously called the Discovering Scotland Award, this category celebrates an individual on the front line of the customer service experience. Across Scotland, there are a huge number of people who unlock something special for every visitor ? from tour guides to front of house staff ? anyone who provides exceptional service and a memorable and personal touch.

Who should enter:
Previously called the Discovering Scotland Award, this category celebrates an individual on the front line of the customer service experience. Across Scotland, there are a huge number of people who unlock something special for every visitor ? from tour guides to front of house staff ? anyone who provides exceptional service and a memorable and personal touch.

What the judges are looking for:
The person who will collect the award. We have in mind tourism guides, front of house staff, drivers and receptionists. Anyone who works on the front line of the tourism industry - but if you are a "service hero" in any appropriate role, please apply!



Innovation Award

The Innovation Award has replaced the Creative Ambition Award this year and celebrates tourism businesses that are looking to the future! From physical expansion to investing in youth training, there are plenty of ways that businesses can take risks to improve and invest in the future. This award looks to honour a business using innovation to commit to the future of tourism in Scotland.


Who should enter: 
Small or large organisations focused towards the hospitality industry or Tourism sector. 



What the judges are looking for:
In the context of for Scotland's hospitality opportunity: a clear strategy and evidence of the creative ambition being delivered as projects for Scotland's hospitality benefit. Evidence that provides both qualitative and quantitative measures.


Regional Young Ambassador Award

People are the essence of the Tourism industry. The future of our industry lies with our young people, having the passion, ambition and dedication to want to have successful careers within this dynamic industry.


This award celebrates an individual who shows real promise as a rising star in Scottish tourism and a passion for their future and the future of the industry.


Who should enter: 
The Young Ambassador is open to all young people aged 30 and under.




Regional Ambassador Award

We all have a responsibility in shaping the future of our industry. People with their commitment and passion for the industry are the critical success factors. In establishing this award we are looking to recognise these qualities in an individual who has dedicated their time and energy to making a difference to tourism in their local area.



Who should enter: 
Nominees in this category should be 30 years of age or over